Public relations is an effective marketing tool that when used correctly can provide a company with a vital medium with which to communicate its key messages to its target audience. Here at Harvard we have been successful in planning and implementing full PR campaigns for companies of a variety ofsizes across a variety of fields. With a unique auditing process that takesour team deep into the inner workings of a company, we not only analyze current marketing techniques, but also assess the entire upper management level so as to get a full understanding of the internal perception and goalsof a company compared to its current position and how it is perceived by either it's investors or the general public.

If full service PR is not required, we also offer a completely unbiased auditing of a companies current internal PR or agency's work. We work closely with many of the regions agencies and are fully equipped to consult and advise both parties on how best to improve the current strategies being used. We have a highly successful track record of going into companies on a short term consultation basis and turning around their PR efforts to best benefit them to achieve their goals for their budget and scope of work..

Core Strategy Tools Used:

- Communicating key messages developed for a company to its target audiences (i.e. investors, general public,end users)

- Regular company news stream to the media in English and Arabic

- One on One interviews with key media outlets to profile the keypartners

- Feature articles on your companies services/products and your business activities

- Position "leaders" within your company as the opinion leaders of theindustry by utilizing opportunities such as "guest writer"

- Current analysis of global/regional/local concerns and media opportunities

- Tailored message development

- Preparing spokespeople for diverse audiences and speech writing

- Precise, effective media outreach

- Proactive brand protection

- Crisis Management plans

- Media Relations

An organization's media relations strategy is often the most criticalelement of its communications program. Credible, influential, and universal,the news media is an indispensable channel for the delivery of key publicrelations messages. We place media relations strategies at the core of every integrated communications program. Across all areas of business, we have a single goal: to provide measurable business results to our clients. Our extensive experience and considerable capabilities ensure this and allow us to leverage a vast network o flong-term media relationships using all mediums of the media including TV,radio and online. People trust faces. More importantly, investors trust the man at the top as opposed to the newly generated taglines and logos that litter the UAE market. It is also our responsibility to position company leaders as key opinion leaders in their industry by identifying interviews, speaker opportunities and new angles in the target media. Furthermore, in addition to our services, we employ an electronic system that scans local, regional and international media for any related news on your company or related industry to ensure you are comprehensively updated on developing stories.